Privacy Policy

Last Updated: May 28, 2025

1. Introduction

Welcome to Indie Game Launch. We respect your privacy and are committed to protecting your personal data. This privacy policy will inform you about how we collect, use, and protect your personal data when you visit our website, as well as your privacy rights.

2. The Data We Collect

We may collect and store different kinds of personal data about you, which we have grouped together as follows:

  • Identity Data includes your name (first name, last name, or a similar identifier) if you choose to provide it when creating an account.
  • Contact Data includes your email address if you provide it when creating an account.
  • Technical Data (collected via Google Analytics) includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  • Usage Data (collected via Google Analytics) includes information about how you use our website, such as pages visited and time spent on the site.

We do not collect sensitive personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data).

3. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we use your personal data in the following circumstances:

  • To create and manage your account when you register with us (your name and email).
  • To understand and analyze website traffic and user behavior using Google Analytics (Technical and Usage Data) to improve our website's functionality and user experience.
  • Where it is necessary for our legitimate interests (e.g., improving our services, maintaining website security) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal obligation.

4. Cookies and Google Analytics

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

We specifically use Google Analytics, a web analytics service offered by Google that tracks and reports website traffic. Google Analytics uses cookies to collect anonymous information about your use of our website, including your IP address. This information is transmitted to and stored by Google on servers in the United States. Google uses this information to evaluate your use of the website, compile reports on website activity, and provide other services relating to website activity and internet usage.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. You can also opt-out of Google Analytics tracking by installing the Google Analytics opt-out browser add-on.

5. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. We also limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know and who are subject to confidentiality obligations.

6. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. For data collected via Google Analytics, retention periods are set by Google, and you can find more information on their data retention policies.

7. Your Legal Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data. These may include:

  • The right to request access to your personal data.
  • The right to request correction of your personal data.
  • The right to request erasure of your personal data.
  • The right to object to processing of your personal data.
  • The right to request restriction of processing your personal data.
  • The right to request transfer of your personal data.
  • The right to withdraw consent (where we are relying on consent to process your personal data).

If you wish to exercise any of these rights, please contact us using the details below. We will respond to all legitimate requests in accordance with applicable data protection laws.

Specific considerations for Google Analytics data:

As a website, we utilize Google Analytics to understand overall website traffic and user behavior. The data collected by Google Analytics is primarily aggregated and pseudonymized, meaning it is not directly linked to your personal identity in our Google Analytics reports.

  • Accessing Google Analytics Data: While we cannot provide a comprehensive report of your individual Browse activity as it appears in Google Analytics (due to its aggregated nature and our inability to directly link anonymous data to an individual without additional identifiers), you have the ability to manage how Google collects and uses your data. You can visit Google's My Activity page to review and control your data collected by Google across various services, including websites and apps that use Google Analytics.
  • Deleting Google Analytics Data: Google Analytics allows for the deletion of data associated with specific user identifiers (like the Client ID or User ID, if implemented). If you wish to have data associated with your interactions on our site removed from our Google Analytics property, please contact us with any relevant identifiers you may have (e.g., your email address if it was used to create an account, as this may be linked to a User ID we track). We will then submit a data deletion request to Google Analytics for the specified identifier. Please note that such deletions are subject to Google's processing timelines and may not remove data that has already been aggregated or exported.
  • Opting Out of Google Analytics: You can prevent Google Analytics from collecting your data by installing the Google Analytics Opt-Out Browser Add-on. This add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and gtag.js) from sharing information with Google Analytics about visit activity.

8. Contact Us

If you have any questions about this privacy policy or our privacy practices, please contact us at:

Email: [email protected]